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LO1: Research Into Existing Advertising Campaigns
Microsoft's Xbox One Advertising Campaign:http://xbox.com/en-GB/xbox-onMicrosoft's Xbox One "Invitation" Advert: http://youtube.com/watch?v=BfS5Rp2Lr9I a.) Aims and ObjectivesThe purpose of the Xbox...
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LO2: Task a.) Proposal
a.) Aims and ObjectivesThe purpose of the ADRIFT campaign is to promote the game and make more people aware of the date of its release. Raindrop Studios want to get as many people to buy their new game...
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LO2: Task b.) Advertising campaign schedule
This is a gantt chart which I created in order to have a strong understanding of what would need to completed before which deadlines for my advertising campaign. Also it labels the dates which the...
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LO2: Task c.) Relevant Legal and Ethical issues
Relevant legal and ethical issuesCopyright law is a legal concept, which provides the creator of orinial work exclusive rights to their work. It ernsures that other people or organisations are unable...
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LO3: Task a.) Generation of appropriate ideas
This is a selection of the ideas that I created for my print based advertisement Ideas. I will use this diagram to decide exactly how I will create the print advertisement.Logo IdeasMagazine...
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LO3: Task b.) Pre-production materials and visualisations
Game SynopsisThe player would face a range of challenges to progress through the level, which consist of objects they must jump over, run on or slide under. These 3 elements will be what makes the...
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LO3 Task c.) Production plan and budget
Advert Launch DatesPrint Advertisement launch date: October 27thTV Advertisement launch date: November 5thADRIFT Game launch date: December 17thProduction PlanThis is my production plan which explains...
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LO3: Task d.) Risk assessment and recce form
Risk AssessmentADRIFT Television Advertisement The TV advertisement for the game ADRIFT would be created using Final Cut Pro and Adobe Premiere. I would take gameplay footage directly from the game and...
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LO4: Pitching and feedback
My Pitch Presentation Teacher FeedbackThe feedback on my design work and drafts was positive.I presented well and the layout of my powerpoint made my explanations very clear.Think about local...
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